Marketplace Lending Diagram

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This customer received 8 illustration designs from 5 designers. They chose this illustration design from Mila@CreativeMotions.com as the winning design.

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Illustration Design Brief

I need a diagram drawn of how our marketplace works that will be part of an article posted by a New York publisher.

The diagrams needs to depict the current state of the market and how our company Lend2Fund is creating a new market.

Our website is here to give you some more information.
http://www.lend2fund.com/

There is a video on the website explaining further how this new market works

The attached file needs to be re-drawn using Adobe Illustrator and with a more professional style.

The deliverables need to be an AI file, and PNG file of 300 dpi.

Thanks.

Target Market(s)

Financial community - bankers, hedge fund managers, high net worth individuals

Industry/Entity Type

It Company


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 1. Title needs to be "Disintermediating Commercial Mortgage Backed Securitization (CMBS)'
  • 2. Change 'Before' and 'After' to 'Current Lending' and 'Marketplace Lending'
  • 3. Show the flow from Package to Tranche as the creation of CMBS products. Maybe show an extra dotted arrow with a 'CMBS' label?
  • 4. The 'Package' picture look should look like a 3D box to symbolise a pooling of loans.
  • 5. Between 'Super Fund' and 'Investors' can this look like three 3D packages instead of money. This symbolise different products being sold to investors.
  • 6. Rename 'Super Fund' to 'Mutual Fund'.
  • 7. The borrower should symbolise a corporation owning a $10m building. Make the borrower look like a business owner. Need a picture of an office building with the words 'collatoral property'
  • See this for an example:
  • http://www.orix.co.jp/servicer/e/service/cmbs.htm
  • 8. 'Super Fund' should be a picture of a little plant growing from gold coins:
  • http://www.boiaxa-im.com/faqs/images/fundinvestrimg.gif

Files