Entrepreneurs need your brain for an art site logo an business cards

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This customer received 102 logo designs from 19 designers. They chose this logo design from Fanol Ademi as the winning design.
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Logo Design Brief
We are looking for a logo design an business cards for a start up company based on the fine arts. We make hand-drawn designs to people and they finish the work by their own (fingers). That's the reason why our identity is based on fingerprints. Our main products are trees, that's why we are called "deshojados" that means "leafless" or "without-leaves".
FYI: DES - is a prefix equivalent to the english prefix UN-. So maybe you could play with the words. It is just a suggestion.
Updates
Updated! Bold logo!
Added Sunday, February 24, 2013
Hi everyone!
Added Wednesday, February 27, 2013
Target Market(s)
Everybody
Industry/Entity Type
Business
Logo Text
deshojados
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, modern, colorful and creative
For the business cards (additionally to the name of the company):
Name: John Doe
Title: CEO
www.deshojados.com
info@deshojados.com
Nice to have
- For the business cards: colorful, original shape (rounded-corner or creative-shape).
Fingerprints could be a good hint.
Should not have
- We don't want to be associated with just the color "green" due to our main products are trees. But we are open mind so this is not a mandatory condition.