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Alaskan Bushwheel Product Logo for a company which makes specialty tires for alaskan bush airplanes
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This customer received 80 logo designs from 28 designers. They chose this logo design from The RANFOUR Project as the winning design.
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US$570
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80 designs
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28 designers
Logo Design Brief
Our current website is www.airframesalaska.com. We manufacture products for back country flying which allow pilots and their clients to land in places without runways. This project is focused on our most iconic product, the alaskan bushwheel. These are specialized tires which are larger and more resilient to failure than standard tires (Think about trying to land an airplane in hilly or rocky field). They were invented in Alaska and are very common in Alaska. They are most often found on Supercub PA-18 aircraft. They are also called Tundra Tires.
Our product allows people to get off the road and experience places they could not get to any other way.
Some quotes:
“Nature is not a place to visit. It is Home.”
“A Supercub is the closest thing to strapping on wings. You are literally a bird.”
“Let’s get into the country”
Search terms:
Arctic Tundra, Tundra Plants, bushwheels
Concepts that fit our business and which should inspire our new logo.
FREEDOM
EXPLORATION
NATURE
TUNDRA
ALASKA
OUTDOORS
RUGGED
EXTREME NATURE ADVENTURE
Items which the logo should NOT have:
No Airplanes in logo. (we support a number of aircraft and we do not want to favor one over another)
No Tires in Logo. (our current lame one is of a tire)
No Snow in Logo. (in snow, you use skis even on a airplane)
No Fake wings in logo. (cliche)
Target Market(s)
Back Country or Bush Pilots. People who love adventuring into the outdoors.
Industry/Entity Type
Business
Logo Text
Alaskan Bushwheels
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A feeling of:
- FREEDOM
- EXPLORATION
- NATURE
- TUNDRA
- ALASKA
- OUTDOORS
- RUGGED
- EXTREME NATURE ADVENTURE
Should not have
- We have attached old logos below that we want to get away from
- No Airplanes in logo. (we support a number of aircraft and we do not want to favor one over another)
- No Tires in Logo. (our current lame one is of a tire)
- No Snow in Logo. (in snow, you use skis even on a airplane)
- No Fake wings in logo. (cliche)
