Plush eCommerce Site needs a Magento/Ultimo Theme Web Design

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This customer received 69 web designs from 5 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
We need a Magento design (using the Ultimo theme) for our company, Cuddable.com, an eCommerce site specializing in plush toys.
Our site will sell a range of plush toys and items, from realistic plush animals, plush puppets, as well as cute and whimsical plush gifts for various occasions.
We want the design, navigation, and layout of our site to convey the joy of plush toys, its playfulness, its soft sensation, its nostalgia, and its appeal to both young people and those who are young at heart.
We already have a logo, and would like to work with a specific color scheme, however we are open to suggestions about changing the color scheme and the logo colors.
We also already created the categories and subcategories for the products in our catalog and would like a design that integrates these categories in the design and navigation of the site. (the categories can be seen on our current site cuddable.com)
Update:
What we are looking for from this contest is a psd for the design of our website.
There are three general pages that our site users will interact with.
The home page (cuddable.com).
The category page (for example http://cuddable.com/animals/wildlife.html) which tehy will see once they click on a category and get a list of products and further filter options.
And finally the product page (exapmle: http://cuddable.com/gifts/i-u/webkinz-love-frog-limited-edition-release-8.html).
We are not committed to any of the elements currently on our site, other than our logo, so feel free to suggest any layout, menu, etc. changes.
Regarding the psd question, for now, within this contest, we are only looking for the psd design of our site, we may want to pursue the Magento integration of the design in a alter contest or project, but the deliverables we expect from this contest is the psd design.
Please post any further questions you may have in the comments.
Industry/Entity Type
It Company
Colors
Designer to choose colors to be used in the design.
Look and feel
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