TheCurrencCloud.com web site
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This customer received 18 Wordpress designs from 3 designers. They chose this Wordpress design from Expert Designer as the winning design.
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Wordpress Design Brief
We need a Wordpress theme for a new business we are launching called:
TheCurrencyCloud.com
"Real time access to currency markets for eCommerce"
You can see the logo / colours at www.thecurrencycloud.com (the logo was designed by a DesignCrowd.com designer!).
Web site to be along simlar lines to our pre-launch site www.thecurrencycloud.com
The currency cloud is a fintech / financial services company (i.e. the DNA is more tech than financial services) that has three products:
1. SaaS Currency Apps - that customers can use to run their own currency business
2. PaaS Currency API - that customers use to develop their own currency apps and / or integrate currency capabilities into their existing apps and processes
3. Currency Liquidity - direct access to the currency markets to buy/sell currency and make international payments. Forex rates are transparent, consistent and fair for all customers.
Other notes...
A more web 2.0'ish / API related brand, but still serious enough to be take seriously be CxO level decision makers.
The brand is B2B and not B2C or C2C
Please do NOT put forward canned designs found at places like templatemonster.com etc.
Updates
Project Deadline Extended
Reason: Hi,
We have increased the budget for this project - please take another look.
Regards,
Nigel
Added Friday, May 13, 2011
Hi,
Added Sunday, May 15, 2011
Hi,
Added Sunday, May 15, 2011
Project Deadline Extended
Reason: Just so we get the finishing touches done
Added Tuesday, May 31, 2011
Project Deadline Extended
Added Tuesday, July 05, 2011
Project Deadline Extended
Added Friday, July 22, 2011
Target Market(s)
B2B Targets three main communities:
- financial decision makers
- product managers
- technology/ developer community (for our APIs)
Industry/Entity Type
Financial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Not appear to be a "blog", but a simple to manage a web site based upon a wordpress theme.
Sections for "product", "blog", "about us", "products"
Clear "call to action" buttons (contact us, sign up etc.) and social buttons
Front page to have a space for video content (as per current web site)
Must have a clear section on the front page "what can we do for you?" where we list various client types and how we can help them
Must have a clear section on the front page "what we do?" where we list the various services we do