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Sounder Lures Website
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This customer received 78 web designs from 5 designers. They chose this web design from Sbss as the winning design.
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US$410
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78 designs
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5 designers
Web Design Brief
Sounder Lures is a start-up fishing lure company, specializing in offshore saltwater fishing lures that dive deep into the water to attract large game fish (wahoo, king mackerel, tuna, cobia, dorado).
The target market is primarily affluent outdoorsman and woman that appreciate high quality fishing equipment and spend a significant amount of time and money in their pursuits of large game fish. I would classify offshore fishing of this type as an "extreme sport", so action and boldness are good color and graphic themes for a website like this.
I have several websites in this industry that I like and would be directed at similar customers:
http://www.pelagicgear.com/
http://www.rapala.com/rapala-lures/
http://www.fathomoffshore.com/
http://www.saltlife.com/
The tag line for the company is "Go Deep". I have attached the company logo in .eps format.
Navigation Menu
Home | Company | Products | What is EZ-trieve? | Tackle Shop | Contact Us | Media | Distributors
Scope: Landing page design & secondary page templates.
Updates
I don't have product images yet, as they are in manufacturing. I am more interested in creating a brand image, then I can add product images later and incorporate those into the page.
Added Saturday, January 31, 2015
Changed the project from refundable to committed.
Added Sunday, February 01, 2015
Target Market(s)
Affluent offshore sportsman
Distributors of fishing lures: TackleDirect
Retailers of fishing lures: BassPro, Cabelas
Industry/Entity Type
Industry
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company Logo
EZ-trieve Logo incorporated into design - EZ-trieve is the key unique identifier of the lure built into the front diving lip in the image below. In addition to the company logo, this logo should be prominent on the landing page. I uploaded multiple colors to accommodate several different color selections on the landing page.
