• A$130

• 4 designs

• 3 designers

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Brochure Design Brief

We are a new business offering a unique way of selling your car privately. We yield our customers higher than trade in and consignment returns on second hand vehicles, positioning each vehicle as best in the market to achieve the optimum outcome. We manage the whole process from start to finish so customers don't have to do any of the administration, negotiating or physical work attached to selling a car.

The problem is no one knows this service exists. We want people to know we are new, honest and worthwhile - they will end up with more in their pocket using our help. We also need to appeal to the 'right' customers. We are looking to attract customers selling cars worth greater than $AUD 50,000 second hand. In all our material we try to convey a luxury, premium feel. We have a website and logo for which we provided similar brief.

There is another side to our business, which is mobile car detailing and paint protection. This is a competitive market and again, we target luxury car owners. Our services are far superior to any bricks and mortar car wash or detailing facility and the average Hyundai driver is probably not going to see value in what we offer.

I am not sure whether this brief is for a brochure or a flyer, it is probably something in between? I am envisioning probably 1 A4 sheet folded to create 3 columns, potentially setting out the 2 sides of the business 1 on each side? I am very open to all suggestions/advice. It may make more sense to split the 2 entirely.

We don't want detailed pricing set out as we want to brochure to be valid for a long time. I would prefer a "starting at" for the detailing and paint protection and no specific price on the sales side of things as it is too complex to explain in a brochure.

We have a website which we did our own copywriting for so you could use some of that text. Please let me know in your response if copywriting represents a challenge. Our previous freelancer withdrew because she was unable to write. I am specifically looking for someone who can prepare decent marketing text.

We are Sydney based and available for phone, face to face or email communication. Our website is www.totalvehiclemanagement.com.au. I have attached a couple of logo files but I do have other formats of the images.

Target Market(s)

We are a new business offering a unique way of selling your car privately. We yield our customers higher than trade in and consignment returns on second hand vehicles, positioning each vehicle as best in the market to achieve the optimum outcome. We manage the whole process from start to finish so customers don't have to do any of the administration, negotiating or physical work attached to selling a car.

These customers are inexperienced or uncomfortable negotiators. They have potentially be putting off buying a vehicle for fear of the process, or are unaware of their negotiating power at a vehicle dealer.

Industry/Entity Type

Marketing

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Font styles to use

Other font styles liked:

• Arial is close. Please check our website

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would like the designer to write the content. Most of this can come from our website. I wrote all of it myself and have it in word format if that is easier to work with.

Nice to have

• We operate 2 service streams - the vehicle brokerage service and a premium detailing service. My biggest priority is targeting vehicle sales/brokerage customers currently. Therefore I am open to dedicating all the energy to that purpose and separately scoping the detailing services if appropriate.
• However, if the flyer could be multi purpose and address both services, maybe one on each side, that may serve me better. The target market for detailing services is vehicle owners of luxury vehicles who are discerning in their preference for perfect presentation of their vehicle, yet do not have the time or ability to achieve this independently.

Should not have

• cartoons,caricatures, gimmicky items that cheapen the feel.

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Files

Download all files - 2.0 MB