• £220

• 68 designs

• 19 designers

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Logo Design Brief

The Spirits Club is a startup Internet spirits retailing business. We plan to take interesting, unusual and craft spirit products and sell them. We need a graphic logo and logotype that can work together and separately. The idea is to do for spirits what the internet did for wine. We want to communicate: premium; craft; exploration; discovery; exclusivity; club. I like: the image of the Carter Head Still / gentleman's clubs / crests & shields. We need to appear ‘intrinsic’ (see stranger and stranger absinthe) and a bit old school but not old fashioned. I like Mumford and sons ‘gentlemen of mayhem’ and ‘of anarchy’ graphic devices. Stay away from Hendricks ‘Victoriana’ and steampunk. Target audience is 30 year old city dweller interested in premium products and brands. Bit “Millennial” design ethic. Just remember that graphic elements need to feel like the come from the spirits world.

Target Market(s)

Hip, urban lovers of style. Fans of crafted brands.

Industry/Entity Type

Internet

Logo Text

The Spirits Club

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Graphic logo, logotype that can be used together and seperately

Nice to have

• Crests / coat of arms / vintage postage stamp type design. Mumford and sons style graphics.

Should not have

• PLEASE, PLEASE, PLEASE, PLEASE, LOOK AT THE REFERENCE FILES I HAVE UPLOADED. I AM GETTING A LOT OF OFF BRIEF SUBMISSIONS. I KNOW SOMEONE CAN CRACK IT IN A SHORT TIME.

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Files

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