Innovation to Industry - sharp and professional logo.

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This customer received 130 logo designs from 45 designers. They chose this logo design from Designoid as the winning design.
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Logo Design Brief
I'm looking for a logo for my new company. It's an engineering consultancy business specialising in new products and processes for the energy and infrastructure sector. For example, renewable electricity generation, energy storage or electrical transmission (ie pylons and overhead cables!).
I'm looking for a clean, smart and contemporary logo that suggests an innovative, but no-nonsense (not too flowery!) approach. Other than that I'm very open - it can be simple and needn't be overly 'graphic heavy'
Updates
Project Deadline Extended Reason: Thanks for all your work to date. There are some really strong designs but nothing has quite stolen the show just yet - it's very competitive still! I've been out of the office all week and won't have a chance to have a good look, canvas my friends and send feedback to the short list until the weekend.Many thanks for your continued support.David Added Wednesday, January 28, 2015
Target Market(s)
Business to business. Target audience will be project managers in large companies (eg, national grid / EOn) and SMEs looking for support in exploiting their new inventions.
Industry/Entity Type
Electrical
Logo Text
Innovation to Industry or I2I (will happily consider options here)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- While I'm open on colour, I had previously planned an orange theme. Therefore, I'd like a design that works both on plain paper and also against an orange background. I also like grey but if you think something will look good go for it - I'm very open minded!
Should not have
- anything too complicated