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Application logo and brand
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This customer received 47 logo designs from 15 designers. They chose this logo design from bluejet as the winning design.
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A$350
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47 designs
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15 designers
Logo Design Brief
Jobsworth is an application for project management and task tracking. It competes with these products:
* http://www.atlassian.com/software/jira/overview
* http://www.activecollab.com/
* http://www.liquidplanner.com/
* http://www.basecamphq.com/
* http://www.teamworklive.com/
We require a logo to be used on the website and within the application itself. There will never be any printed (to paper) materials.
The word 'jobsworth' is a slightly obscure English saying. A jobsworth is someone who says "That's more than my job's worth." That is, they find regular excuses to not get the job done. This project management system is supposed to get them back on track. There is no need to convey this meaning within the logo, although an elegant reference to it would of course be nice.
Updates
I'd like to thank all the designers who submitted to this project. Many of the designs were good and the top three options were so excellent that I think I would be happy with any of them.
I'll think about it over the weekend and ask any further questions early next week before making a decision. Thank you for your hard work.
Added Friday, March 08, 2013
Target Market(s)
Professionals in small to medium sized businesses. They might be accountants, architects or software engineers. They will often be project managers.
Industry/Entity Type
Software
Logo Text
jobsworth
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo will be used within the application in a horizontal space without too much height. So the logo should be landscape rather than tall.
Nice to have
- Give the logo some personality. The subject matter is dry enough, so we can have some fun with the logo.
It will be used within an application which uses the bootstrap design stylesheet: http://twitter.github.com/bootstrap/ but there is nothing about bootstrap itself which should force itself on the logo other than the clean simplicity of the look.
Should not have
- Avoid clichés of clipboard/todo checkbox list.