Set of banners for Prams.net

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Contest winning design

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This customer received 45 banner ad designs from 9 designers. They chose this banner ad design from Karolin as the winning design.

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  • Closed - Design Selected

Banner Ad Design Brief

We are Prams.net, an international online shop focussing on prams and buggies, selling all over the world.

We are changing our homepage banner to a changing set of banners which you can click through. (attachment: current banner), as example for changing set of banners: www.mytoys.com.

Positioning

Our main advantage is that we have a huge range of upscale international brands of prams, which are not available in many of our target countries. That is why we want to use the slogan "International Prams for Individual Mums"

Our banner have always a text and in the lower half or at the bottom a button (attachment: current banner with button, or from another site see attachment: button-learn-more)

There should be four banners

a) International Prams for Individual Mums

this will be our main banner and will used for our facebook and youtube channel as well. Some ideas

- similar to current facebook (attachment: current facebook)
- many prams in background + title (attachment: many prams)

The text is "International Prams for Individual Mums"

Below: See all Prams (Button)

b) Prams.net Rewards - Get 2 % Back

this is our rewards program. Customers get 2 % rewards on very purchase which they can use for a future purchase

- as an example a banner for a rewards programm of windeln.de a german site (attachment rewards-windelnde)

The text is

Title: Prams.net Rewards

Text: Get 2 % back on every purchase

Below: Learn more (Button)

c) Special Offers - save up to 50 %

This is our Special offers banner, it links to our special offers category

http://www.prams.net/offers/?inref=home-banner&order=price&dir=desc

Text: Special Offers - save up to 50 %

Below: Save Now (Button)

d) New Products at Prams.net

This links to our "new products" page

http://www.prams.net/new-products?np=true

Text: New Products at Prams.net

Below: See new Products (Button)


Target Market(s)

mothers, young families

Industry/Entity Type

Shop


Font styles to use
Other font styles liked:
  • like used on www.prams.net

Colors

Colors selected by the customer to be used in the logo design:

33a6d7
85cae6
eea4c8
faf289
f59195
d3a5cc

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 0.5 MB
JPG
Payments
1st place
£90
Participation payments x 3
£50
Participation payments x 2
£20
Total
£280

Project Deadline
02 Feb 2015 21:48:33 UTC
Language

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