Wright Capital
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This customer received 152 logo designs from 43 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
Wright Capital is the first Brazilian Multi Family Office that only serves ultra high net worth individuals who agree to invest part of their wealth (at least 1%) in Social Impact projects.
Vision: to be known as the family office responsible for transforming a generation. Mission: provide independent wealth management services and transform simple ideas in projects with positive impact in the society. Values: Independency, alignment, discipline, transparency, simplicity and humility. Sense of urgency. Meritocracy.
Services: Wealth Planning; Adequate Structures; Succession Planning; Customized portfolio allocation; Consolidation, Risk and Reporting.
Target Market(s)
Ultra High Net Worth families
Industry/Entity Type
Management
Logo Text
Wright Capital/ Wealth Management
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- references: Rothschild, Pictet, Quilvest, CSFB, BTG Pactual, Omydiar, kiva.org, artemisia.org, endevor.org
- The logo should be sober since its wealth mngt but should also have some link to Social Impact - something right, something correct.
Nice to have
- The W could have some design with the "check sign". Somethings that says its the "right" thing to do.
- Right Capital - the capital that follows the right way.