Straight Path needs innovative wireless telecom logo to sit with the big boys
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This customer received 157 logo designs from 51 designers. They chose this logo design from lorixart as the winning design.
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Logo Design Brief
We need a logo that is fresh innovative and represents that we empower next generation solutions for top wireless operators such as AT&T T-Mobile Sprint Samsung etc. We have rights from the FCC for certain air frequencies that are good to send multiple paths to different sites from one big central radio (called Point to multi Point) in the industry and can be the power behind 5G (ie 3g 4G). we like the idea of something in the middle sending out beams to other locations.
Updates
A minor addition: We are a nationwide wireless communications company. A U.S. map integrated into logo design is not required, but will be considered. Our customers are companies that build, own, and/or operate wireless telecom networks, ranging from local wireless ISPs to major carriers such as AT&T and Sprint that demand reliability and flexibility. We have rights from the FCC for certain frequencies that are good to send big 'pipes' of data through the air, important for wireless communications networks. We'd like the logo to include type "Straight Path" plus a graphic image for a combined logo. The total feeling should be of innovation, speed & nationwide coverage. Added Monday, February 02, 2015
try version w symbol in between words straight path Added Monday, February 02, 2015
Want the logo to have feel of U.S. coverage, does not necessarily need to be represented by a map. Added Monday, February 02, 2015
Project Deadline Extended
Reason: We have received a lot of great designs, but we are still searching for "the 1" that best captures the spirit of our updated brief.
Added Tuesday, May 5, 2015
Target Market(s)
Major wireless industry players
Industry/Entity Type
Telecom
Logo Text
Straight Path
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple, cool, clean representation of point to multi point. good to be abstract and 'representative'
- http://en.wikipedia.org/wiki/Point-to-multipoint_communication
- could show some different beams radiating out, such phased array
- similar colors to current logo attached
Nice to have
- be memorable
- Be flexible to be used for many promotional uses, such as on hats,
- somehow have same 'feeling' as text
- be strong when made smaller such as on busienss cards, which is problem with our current logo
Should not have
- too similar look as existing famous telecommunications logos
- too complex