Power House Connect Coaching
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This customer received 33 logo designs from 11 designers. They chose this logo design from STUDIO 8 as the winning design.
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Logo Design Brief
I need a logo, branding elements, and web site treatment for a new business. I coach new Pilates Instructors on how to "Strengthen Your Business Muscle" and connect to their earning potential by engaging and retaining clients. I'll help them develop systems and more importantly connect with their confidence and people skills to develop their business savvy.
Updates
I really appreciate the designs I am seeing. Thank you all, I'll connect with everyone separately. I've provided a 'brief' on the principles of Pilates as an FYI at the bottom of this. It may help.
As a coach when I work with the instructors I am helping them uncover and get past a lot of dis-empowering thoughts, feelings and behaviors so that they can thrive in the profession.
Colors - I am a red, violet, blue, green girl....a piece of art that I was drawn to for colors is
I also wanted to share my competitors links with you.
http://www.thepilatesbiz.com/
http://skillfulteaching.com/
A logo that really works for a coach I know is http://www.reclaimyourauthenticvoice.com/
My site will have the same elements, free gift, pages for packages, getting started etc. However, I would like my site to have a more 'energy' and be dynamic in terms of design, use of text etc. I'll draw on colors, fonts, design to populate my website. Sites that have energy and incorporate do this well in my mind (or that attract me to delve deeper are:
http://www.lifeaftertampons.com/
http://www.spiritualdiet.com/
Again thanks for helping me create my business message
1. Centering is considered to be the main focus
point of the Pilates Method. The ‘‘center’’ refers
to the center or core of the body and is usually
known as the ‘‘powerhouse’’.
2. Concentration is important in that it is the mind
that guides the body; hence focused concentration
is necessary when carrying out Pilates
exercises.
3. Control refers to the fact that when the work of
an exercise is being done from the center with
concentration, you will be in control of the
movements performed.
4. Precision refers to the precision Joseph Pilates
employed in developing each exercise and the
precision with each exercise should be carried
out. A common saying in the world of Pilates that
illustrates this is: ‘‘It is not how many, but how’’.
5. Breath is of utmost importance because all
exercises should be done with a rhythm to the
breathing for the purpose of obtaining optimal
circulation of oxygenated blood to all tissues of
the body.
6. And finally, flow refers to the graceful and
flowing succession of one exercise to another
during a Pilates session.
Added Friday, February 15, 2013
Project Deadline Extended
Reason: Hi designers. And thank you for submitting designs. The reason I am extending the deadline is that I haven't made a decision, and I haven't been able to get back to designers during the last 2 days. There are designs that are close, but not quite there yet. Please hang in with me.
Added Tuesday, February 19, 2013
Hi all,
Again thanks for submitting. I got some feedback from advisors on many of the designs. Stacking the text so that PowerHouse is on one line and Connect Coaching on another didn't read for several of the advisors. The name of the business is PowerHouse Connect Coaching. The tagline is: Strengthen Your Business Muscle.
Added Tuesday, February 19, 2013
Project Deadline Extended
Reason: The designs I've received are all good. But not quite there. I will provide some updates on colors etc shortly
Added Friday, February 22, 2013
Hi I have uploaded Papeterie Haute -Ville Logo. What I like is the gradations in the design that give a sense of movement and the balance with text. The powerhouse connect logo needs to have a sense of controlled movement and lengthening (reaching) energy. Although the poses shown in the exercise look static they are extremely energetic with tons of reaching and lengthening. When used with a site the color scheme will convey, abundance, nurturing, trust, strength.
Added Monday, February 25, 2013
Target Market(s)
Women, Pilates Teachers, 25-35
Industry/Entity Type
Business
Logo Text
PowerHouse Connect Coaching. Strengthen Your Business Muscle
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and tag line must work for wordpress site, banners and facebook ads. The market is primarily women who are 25-35, health conscious, fit, many with dancing backgrounds, all believe movement is a prerequisite for happiness. They act from the heart, believe in authenticity and are often uncomfortable with the ideas around sales and marketing.
Nice to have
- Site will need to feel alive and engaging, with lots of places for sign-ups, downloads etc. Think organic, think flow, think of connections. Text and logo treatment should work together.