• £240

• 266 designs

• 40 designers

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Logo Design Brief

I’m looking for a logo for my small UK-based start-up company: C-Link Consulting.
C-Link specialises in developing strategy implementation plans for the Chief Executive and Board members. More specifically we help them turn the company vision and mission statements into concrete focus areas and high priority activities, which are then communicated to all employees.
Development takes place in large workshops – first with the executive board and subsequently with their direct reports (the most senior managers in the company).
There are three main deliverables:
1. A strategy implementation plan
2. A personal leadership agenda (Board Member accountabilities, responsibilities and goals)
3. A campaign plan for internal communication of the strategy
C-Link specialises in strategy implementation, but it may work in related areas such as: strategy development, change management and business planning.
The name C-Link was chosen for two reasons:
1. Board members are increasingly known as the “C-suite”. This reflects their job titles, which generally start with a “C” (Chief Executive Officer, Chief Operations Officer, Chief Finance Officer, Chief information Officer etc.) This group are C-Link’s primary customers.
2. “Link” is what our company seeks to do. It creates links between strategy and implementation; between the client company and its employees and between the Board members themselves.
The C-Link logo should be modern and corporate (meaning it should work in a big business context).
It will be used on the webite, in social media, in MS Office and in print (on business cards and stationary).
Brand tone: intelligent, experienced and practical, professional… but a little unconventional
Key brand differentiators: Unlike the large consultancies, every C-Link engagement is a bespoke programme delivered by mature, experienced professionals.
Key audience: Board directors and very senior managers in large or rapidly growing medium sized companies, and Private Equity investors.

Industry/Entity Type

Graphic Design

Logo Text

C-Link Consulting