ONO Enterprises needs a Brooklyn-worthy logo

Winner
Contest winning design

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This customer received 113 logo designs from 61 designers. They chose this logo design from Alexis as the winning design.

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  • Closed - Design Selected

Logo Design Brief

We would like an ONO logo. ONO creates product and media that build a lifestyle that is sustainable to you, the people around you, and the Earth. We are interested in designing a world that can be underscored by a number of dualities:

- creative but analytical (right and left brained)
- beautiful but practical
- fun but seriously essential
- casual but well thought out
- eastern but western

Ultimately it's about BALANCE. These paradoxes should be reflected in the logo design.

To give more inspiration, here are some other words we'd like the logo to evoke:

fresh (to def), clever, innovative, elevated, intentional, modern, animated, perspective, integrated, optimistic, crossover, all-encompassing, growth, tools, holistic, ecosystem, indivisible, root, essence, life blood, consciousness, elemental, merge, unify, intertwined

Target Market(s)

20-35 year old, city dweller (Brooklyn, SF, Sweden), early adapter, creative

Industry/Entity Type

Media

Logo Text

ONO


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Amazing use of negative space, flow, and balance. Brooklyn/minimalistic vibe. Creative but professional.
  • Can be used on a website and print.
  • If it has color, it has to also look good in greyscale.
Nice to have
  • The letters create an image as a whole (so from a distance you don't see it). Geometric.
Should not have
  • No granola, not corporate

Files
PNG
Payments
1st place
US$280
Participation payments x 2
US$20
Total
US$320

Project Deadline
22 Jan 2015 01:28:28 UTC
Language

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