Logo Design for Tech Startup Providing E-commerce for the Grocery Industry
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This customer received 68 logo designs from 32 designers. They chose this logo design from Spekkon as the winning design.
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Logo Design Brief
Design Type: Logo
Business Name: Citrus
Core Business Product: Online and Mobile Shopping platform for the Supermarket/Grocery industry
Reasons for name: Relative to grocery industry, it has a "fresh" feel to it. It is short, but punchy, whilst being quite fun and disruptive.
We would like a logo that is bold, clean and crisp to reflect the name and our product offering.
I would like somehow to incorporate an image of Lime inside a shopping basket or cart so that customers can quickly link the logo to online shopping.
As the lime is green and the groceries are green i would like to see green as the major colour in the logo.
We are a young, fun, start up company aiming to take on the likes of Amazon Fresh, so our brand is important. it needs to reflect modern day, cool technology company, but also be clean and powerful enough to represent a multinational business.
We are also Business to Business only. We do not interact at all with end consumers.
Good Luck
Target Market(s)
independant Supermarket / Grocery store owners
Industry/Entity Type
Industry
Logo Text
Citrus
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- an image of a lime and either a shopping basket or cart in it
- Feature the colour green
- needs to be LANDSCAPE (rectangular) - Think "Shopify.com"
- Needs to be "Vector" style so that the image of the Lime blends in with the text
Should not have
- Fruits other than Limes
- font that is very cursive and somewhat unreadable - AirBnB is an example of we dont want as we are business focussed.