• A$310

• 68 designs

• 32 designers

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Logo Design Brief

Design Type: Logo

Business Name: Citrus

Core Business Product: Online and Mobile Shopping platform for the Supermarket/Grocery industry

Reasons for name: Relative to grocery industry, it has a "fresh" feel to it. It is short, but punchy, whilst being quite fun and disruptive.

We would like a logo that is bold, clean and crisp to reflect the name and our product offering.

I would like somehow to incorporate an image of Lime inside a shopping basket or cart so that customers can quickly link the logo to online shopping.

As the lime is green and the groceries are green i would like to see green as the major colour in the logo.

We are a young, fun, start up company aiming to take on the likes of Amazon Fresh, so our brand is important. it needs to reflect modern day, cool technology company, but also be clean and powerful enough to represent a multinational business.

We are also Business to Business only. We do not interact at all with end consumers.

Good Luck

Target Market(s)

independant Supermarket / Grocery store owners

Industry/Entity Type

Industry

Logo Text

Citrus

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• an image of a lime and either a shopping basket or cart in it
• Feature the colour green
• needs to be LANDSCAPE (rectangular) - Think "Shopify.com"
• Needs to be "Vector" style so that the image of the Lime blends in with the text

Should not have

• Fruits other than Limes
• font that is very cursive and somewhat unreadable - AirBnB is an example of we dont want as we are business focussed.

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Files

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