• US$120

• 25 designs

• 2 designers

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Icon Design Brief

We need a new Graphic for Glimmer's 100% Promise.

Top 3 things we would like to communicate:

Every penny of every donation through Glimmer reaches the people in need
Glimmer's endowment covers all our overhead and operating expenses. It even replaces all credit card and check processing fees
100% of all donations go directly to local Ethiopian NGOs and community based organizations

Colors:
The Glimmer orange on our homepage at www.aglimmerofhope.org would be great.

Additional info:

Over the last 11 years Glimmer has implemented 5000 projects, impacting the lives of 2.5 million people. It is a very established and effective organization. Our style is evolving and this image will be placed on the lower left side of our homepage. Our new website is striving for a clean, sleek look. Our founders Donna and Philip Berber were recently recognized as being among 'The 25 Best Givers' by Barron's magazine, placing seventh on the list, based on impact and effectiveness.

Target Market(s)

Our target audience:
Current and prospective donors. Some are wealthy, older individuals, however, our new online fundraising system is targeting a younger demographic. Many people who are launching new fundraising campaigns have adopted children from Ethiopia. This is our most desired audience.

Industry/Entity Type

Credit Card

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files