• US$160

• 108 designs

• 26 designers

---

Logo Design Brief

We need a logo for the newly re-launched public access cable television channel in Scarsdale, New York.

We are a public access channel providing informative and entertaining programming much of which will be locally produced by our residents.

Example images would be the logos of major television broadcast and cable networks (NBC, CNN, FOX, etc.)

Also attached for reference please find examples of neighboring public access stations' logos.

Target Market(s)

Our target audience is Scarsdale residents both men and women, upscale and highly educated.

Logo Text

SPTV or Scarsdale Public TV

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The design must communicate a professional and competent and easily recognizable icon.
• We prefer a simple style logo.
• The logo's look and design must be extremely translatable in both a vertical and horizontal position - on air (microphone clips, on-air promos, show bumpers, etc.) as well as into print and t-shirts and premiums, etc.

Nice to have

• Our preferred colors are maroon and white or blue and gold.
• It would be great to actually incorporate the word "Scarsdale" into the design, though for space reasons we are somewhat doubtful that this is possible. "SPTV" is our preferred alternative if there are space constraints.

---

Files