• A$220

• 71 designs

• 18 designers

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Poster Design Brief

We are a new aspirational brand of fine Tasmania Wine. We need a commitment club poster which appeals to the ego.We have one opportunity to get customers to sign up and that is when they visit at the cellar door. This club is the core of our business.

The brand is a clean, pure , simple brand, black and white very sophiscated.
This is a top end product.

Our Commitment Club is named The Black List which is a play on words. Tradionally the black list is a list of people that you dont want to do business with. So we are turning this on its had.

You need to make this poster sharp, desirable, possibly sexy but masculine. Im thinking James Bond . It doesnt matter the client will be 40 up fashion consious looking for something new , exclusive , something there peers don't have.


I dont like busy! make it clean clear and basically undeniable. The client must not be able to resist the offer.


www.galaestate.com.au

Target Market(s)

Appreciator 40-60 male wants to be recognised fashion consious sophiscated has money and wants to part of something exclusive.

A feeling that you are part of something that only a few are. Exclusive

Maybe an imagine of beautiful people 30/40ish I want to be drinking Gala Wine / in the Black List

Industry/Entity Type

Fashion

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gala Estate Logo
  GALA Bottles images
  
  We produce only 1600 cases of wine each vintage. Therefore we have limited membership 001-999 for our club.
  Award Winning Wines available exclusively from us.
  
  
  Gold Member
  We will reserve 2 cases of our limited vintage, to be delivered to you in May and Oct.
  Single varietal or mixed cases. You receive a 15% discount.
  
  Silver Member
  We will reserve 1 case of our limited vintage to be delivered to you 6 bottles in May and 6 in Oct.
  Single varietal or mixed cases. You receive a 10% discount.
  
  To you exclusively from us not, available from any other retailers.
  
  You will be invited to Black List Only Events and Tastings.
  You will get preferential access to new and limited releases.
  Members will be entered in a bi annual draw to win a 2 night stay here at the Gala Millers Cottage on the Freycinet Coast Tasmania.
  
  

Nice to have

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Should not have

• VIP stamps,gimacs, anything that cheapens our brand.
  
  We do not like busy posters please have white space
  
  

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Files

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