• US$470

• 201 designs

• 35 designers

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Logo Design Brief

Please find the attached Overview and Background:

Themis School of Law (“TSL”) is the first project of a private limited company called Themis (Private) Limited (the “Parent Company”) in Karachi, Pakistan. It is envisioned to be a new legal educational institution aiming to produce lawyers equipped with the legal skills and knowledge required by legal employers in Pakistan as well as preparing students to go abroad to pursue further qualifications. TSL shall not be a degree awarding institution initially but shall be providing academic support to students studying for the University of London External LLB Law Degree (the “Course”).

Themis (Greek: Θέμις) was the ancient Greek Titan goddess of law and divine justice. She is described as being “of good counsel”. This is the philosophy and inspiration behind TSL and we shall endeavor to provide our students with good counsel and advice in relation to both their legal studies and future career.

The Course is a three (03) year undergraduate degree course. It shall be taught with a view to get the students to learn and appreciate the subject of law and its intricacies, ensuring that they manage to get the highest grade they are capable of achieving. Focus shall be on the syllabus of the subject matter which is set by the examining bodies and students will be taught skills to attempt the examinations by analyzing the past exam papers. In addition to academic support, TSL will also instill in students practical legal skills, such as classes for advocacy, drafting and other practical legal skills essential for all lawyers. Furthermore, there are plans to have exchange programs with other law schools in Pakistan and study abroad opportunities. TSL shall also support students in securing internships and jobs upon graduation.

Being that TSL is a relatively new entrant to the market, there is a strong need to ensure that any design/logo/website is recognisable and distinguishable. A strong focus shall be on advertising, direct marketing and promotion of this new law school. It is also hoped that many of the students shall be attracted primarily through word-of-mouth and because of the holistic nature of the program which incorporates not only academic but also practical skills.

The main competitors are as follows:-

1) Full-scale law institutions in the city of Karachi such as Lecole and SZABIST.
2) Full-scale law institutions in other cities of Pakistan e.g. the Islamabad School of Law, The Institute of Legal Studies Pakistan; School of International Law; and Roots College International.
3) Individual private law tuition teachers.

Target Market:

The target market as stated above shall be students (both male and female) ranging normally between the ages of seventeen (17) to twenty-three (23) years .These students will mostly be from upper middle-class backgrounds looking to pursue a legal career. We are also going to target students already enrolled with our competitor institutions and who we hope will be looking to transfer from their current institution to TSL by attracting them with our progressive and student-centric approach to teaching the Course.

Given that these students will be funded by their parents, it can safely be said that the parents of the prospective students may also be considered to be the target market.
document which contains our creative brief.

Target Market(s)

The target market as stated above shall be situated in the city of Karachi in Pakistan. The key target shall be students (both male and female) ranging normally between the ages of seventeen (17) to twenty-three (23) years .These students will mostly be from upper middle-class families looking to pursue a legal career. We are also going to target students already enrolled with our competitor institutions and who we hope will be looking to transfer from their current institution to TSL by attracting them with our progressive and student-centric approach to teaching the Course.

Given that these students will be funded by their parents, it can safely be said that the parents of the prospective students may also be considered to be the target market.

Industry/Entity Type

Progressive

Logo Text

Themis School of Law

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must portray the seriousness of purpose that any law school of high standard would wish to portray.
  
  The key thing to keep in mind when designing the logo is to bear in mind that any future projects of the Parent Company (as mentioned earlier) should have a common theme. For instance, the first project of the Parent Company is the Themis School of Law, the second project might be the Themis School of Medicine, and so on and so forth.
  
  The logo should, of course, appeal to the target market. It should encourage students and parents to spread the word. It should also immediately indicate that TSL provides high quality legal education.
  
  The kerning of the word "Themis" in particular should be kept tight so as not to appear to be read as "THE MIS".

Nice to have

• Previously, in the last brief, we made certain suggestions but wish the designers to submit their own ideas as well.
  
  With regard to the typography and the font to be used, please note that law is generally regarded as serious subject and profession. Therefore, the font used should portray the same seriousness, for instance, Times New Roman/Garamond/Palatino Linotype as opposed to Comic Sans MS. Classic fonts such as Helvetica may be considered as well. These are mere suggestions. Feel free to do as you please.

Should not have

• Too many bright colours or too archaic. It should be traditional yet modern.

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