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Route 66 Social logo design. This is for the advertising media industry so should pop and be fun
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This customer received 55 logo designs from 8 designers. They chose this logo design from lightdarkdesign as the winning design.
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US$400
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55 designs
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8 designers
Logo Design Brief
I need a logo design for a new social/mobile media consulting firm in San Francisco called Route 66 Social. We provide custom social and mobile strategy and hands-on education, analysis - whatever the client needs. We work with both ad agencies and brands. I have some very specific ideas about the logo design and will ultimately need a full package (web elements, ppt template, biz card, FB header, Twitter background/avatar, etc. I'm starting with the logo....
Just added a new concept - much more simple and might end up being a better idea overall - saving some of the other ideas for the website design and FB pages.
Please look at both the ppt docs attached for colors and concepts - I think the stylized road sign logo concept may be cleaner and more modern.
Updates
Moving off that orig color palette onto a more neutral one. Brick red/rust and teals. Open to suggestions. Love that Monaco blue but with the bird it's prob too close to Twitter..... Open to black/white with one color pop too. Fonts - modern but kinda retro. Trying to tie into the retro yet distressed feel of today's route 66.
Added Monday, February 18, 2013
Hi everyone - thanks for all of the great designs - sorry I've not been great at updates this past couple of weeks but I've been in the process of transitioning from one job to another with a lot of work travel. I should have a final decision on which logo I'm going with by eod this Friday, March 8th.
Added Sunday, March 03, 2013
Target Market(s)
Small to mid size advertising agencies and brands This is a fun tech savvy clientele so the artwork has to look modern but I want a retro look/feel to it as well.
Industry/Entity Type
Advertising
Logo Text
Route 66 Social
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'm looking for a retro cool feel to this
Fun but not cheesy
Look at decks attached for colors and ideas
Company name must be part of design
Name font can be fun/retro/hip but must be very legible
Logo needs to pop - this is going to ultimately be used on the website - FB page, Pinterest, Twitter....
Nice to have
- While I love the retro greeting card idea I think it may be too busy for a logo. I came up with the second concept tonight - the stylized road sign w/ the bird - focus more on this one for the logo. I think the other can come into play with the website art that comes next. FYI - This project will evolve into a website design along with other digital collateral - I just have to get the logo look/feel down first.....
Should not have
- Don't use primary colors (use the colors or similar to them that I indicated in decks)
Nothing too traditional
Nothing too hard edged
Nothing flowery/over the top girlie