• A$260

• 52 designs

• 21 designers

---

Logo Design Brief

We need a logo design (we will also later require stationary and a website design stemming off this too) for a new homewares business called 'Léopold & Rodier'. We sell home wares and small furniture online in Australia, and have an eclectic mix in style, modern meets French old world glamour. For the vintage pieces think the Palace of Versailles with their gold trims and beautiful detail. For modern think fluorescent pink mixed with gold (see attachments for colour pallet and styles), as well as black and white contrasts, and other current trends.

Our pieces are all individually selected for their uniqueness and are of limited supply. Mostly sourced from France our items are beautiful and bold but also practical. The type of items that often get mentioned or asked about when you enter a house. Note, items are not ONLY French but also what is currently in fashion with homewares. Our prices vary from middle to high - but nothing that would make you gawk at a page.

The design should be elegant with a French aristocratic and regal presence but also feel modern, should be strong so that text or emblem could be used on their own. Think Sophia Coppola's movie 'Marie Antoinette' as a good guide of the miss mash of old world glamour meets modern trend setter (image attached)!

I would really love to see a way to represent metallic gold (on a screen for website) together with fluorescent pink. Happy for designs to be submitted in black however and we decide colour with the winning submission.

Here is what our website will be like (but obviously different theming!) Simple and straight forward.
http://www.haroldsfinishingtouches.com/category/homeware `

Target Market(s)

Woman, 30yrs + who are house proud, probably live in a major city, follow trends and likely to be very fashion orientated. Elegant, classy and modern.

Industry/Entity Type

Fashion

Logo Text

Léopold & Rodier

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A feeling of opulence, elegance and style - if this can work with a modern edge also that is a bonus.
• A logo that is easily transferred to many mediums i.e. website, printed merchandise, stationary, stickers etc.
• A logo that I can change out the colour(s) easily.

Nice to have

• A logo that can be reversed out. i.e background and logo switch colours.
• The colours:
• could be bold black and white
• Other colours I like are gold with pink (fluorescent) *see mood board and images attached
• Effects; an option with distressed effect on font or other part of the logo.

Should not have

• corporate colours, blues, reds.
• No more than 2 or 3 colours.

---

Files

Download all files - 1.9 MB