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Cycling Community Logo
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This customer received 48 logo designs from 25 designers. They chose this logo design from Anyl Thapa as the winning design.
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A$200
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48 designs
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25 designers
Logo Design Brief
Our vision is to bring together the road cycling community, from novices to professionals. Initially this will be via an online only presence which may expand to a physical site in the future.
The brand name is areté cycling (note the lower case and accented é ). In ancient Greek ‘Areté’ is written as ἀρετή and it means ‘excellence of any kind’ or ‘being the best you can be’.
We are looking for a logo suite that:
Supports the meaning of the word ‘areté’
Captures the nostalgic, classic and retro nature of cycling
Reflects the romance and tradition of cycling from classics such as the Tour de France and Giro ‘d Italia’
Can be used vertically (e.g. for cycling apparel) and horizontally (e.g. for a building facade)
Enables the use of the single word areté and other times areté cycling.
DOES NOT imitate existing brands
Is highly professional and will not date.
Updates
Project Deadline Extended
Reason: Hi - requiring more ideas as there seems to be alot of duplication of similar thoughts. We do not want to see an image of a bicycle in the logo as this has been done to death in the market
Thanks
Added Monday, March 04, 2013
Target Market(s)
80% male cyclists (novice to professional), medium to high disposable income
Industry/Entity Type
Building
Logo Text
areté cycling
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.