Fashion designer logo

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This customer received 59 logo designs from 23 designers. They chose this logo design from elmd as the winning design.
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Logo Design Brief
We need a logo for Michaela Jedinak a new fashion designer label. Michaela's new collection is designed to flatter your body shape by creating the attractive visual balance of the neat hour glass body shape.
Her new design concept is based on her philosophy that
1) everyone is different and they should build on their own unique style DNA 2) clothes should be comfortable and make you look good and feel confident.
Michaela is currently a personal stylist and founder of one of the leading personal style and fashion websites www.joyofclothes.com
Updates
Many thanks to everyone who submitted designs. We were overwhelmed by the volume and quality of the submissions. We have just advised the winner. Sorry it was not possible to get back to everyone individually with feedback .
Added Friday, February 22, 2013
Target Market(s)
Women 30-50, who want to look good and feel confident .
Industry/Entity Type
Fashion
Logo Text
MICHAELA JEDINAK
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The text must all be upper case
The text and logo should be in one or two colours on a white or light background.
The logo must be effective in a dress label which is 1.5 cm high and 6.5cm wide .
Nice to have
- Visualise on top of left hand side of a website home page.
Version with strapline underneath text:
Dresses designed for you.
Shorter version based on initials MJ
Use neat hour glass icon as inspiration for logo as this is the target look.http://www.joyofclothes.com/style-advice/shape-guides/the-neat-hourglass.php
Should not have
- Should not have too much colour or be complex.