Women Web Portal
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This customer received 46 web designs from 14 designers. They chose this web design from FMatos as the winning design.
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Web Design Brief
We are developing an internet portal with content created by and for women in Latin America.
This portal will contain different categories focused on relevant topics for women who are at the same time mothers, lovers, workers, pet-owners, ...
We are looking for design that are at the same time uncluttered, easy-to-use and obvious, and comfy. Pastel colours, buttons using traditional fonts, large space for pictures, highlighted social elements,...
Our target being the middle-class women, we want a design that feels comfortable, real, a bit trendy and traditional, not a Bang & Olufsen design, something women can relate to and feel comfortable enough to come back and participate.
Examples of websites:
www.allrecipes.com
mujer.yahoo.com
www.pelopantene.com
www.marmiton.org
Updates
Hi dear designers. After viewing some first drafts, I have updated the brief so you might have a better understanding of what we are looking for.
Thanks
Added Tuesday, April 30, 2013
Project Deadline Extended
Reason: We've been away for a while, unavailable to provide adequate feedback to the designs already sent. So we're extending the deadline in order to give time to everyone to adapt their work according to the feedback we'll be providing today.
Added Tuesday, May 21, 2013
Target Market(s)
Women between 25 and 50 years from Latin America. Mainly mothers: basically, we want women to interact with each other and with the content of the site so they create a strong community.
Advertisingly speaking, we want to have users, contents and FMCG brands to live together on this website.
Industry/Entity Type
Internet
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Pastel colours for category tabs. Comfortable look & feel.
The design should include 3 different pages:
- Homepage
- Article page
- User profile
The page will be done in responsive design, so design should be thought to be adapted according to the browser (2 or 3 columns).
Thanks for doing it as a PSD file .
The design should also include:
- 8 category tabs
- Space for 728x90px and 300x600px advertising format.
- A relevant menu bar at the beginning of each page
Nice to have
- News feed/best content/most active comments zone: we need to bring forward content to our users so they'll be attracted to visit more pages of the website.
Small format to register (account).
Slider or any other moving objects.
Any idea that would facilitate and increase user participation
Should not have
- Actual text. please use Lorem Ipsum.