Newspaper Ad Design Project

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This customer received 34 newspaper ad designs from 10 designers. They chose this newspaper ad design from shpaolin as the winning design.
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Newspaper Ad Design Brief
We are a financial company with a difference & need our ad to reflect this. Our tag line is "Change the way you look at finance". This ad is focusing on life insurance and targeted at parents.
Our concept is a parent sitting in front of a stack of bills look distressed then in a different screen, a child in the same outfit the parent is wearing, same environment - everything (to indicate the child has taken the parents worries) is now stressing over a pile of bills. We are also happy to have the child by itself, without a parent involved. The caption will be "How would your kids pay the bills without you? Change the way you look at finance".
Must Haves:
• Simple
• Clean
• Clear
• Our logo with our *contact details to be placed somewhere on the ad
• Add the wording: Could you insure that your child would have an education, a home & a future if you were no longer here? There is a way to protect your children’s future security & well being. Make an appointment with us today…
We are open to changes & different ideas but it will still need to be simple & directed at life insurance.
To get a better idea of our company check our website out – www.justfsg.com & our Facebook page – https://www.facebook.com/JustFinancialServicesGroup
This ad is to be run in the Parent Paper: http://www.kidsinperth.com/
* Contact number: 08 6424 8960 or email: hello@justfsg.com
**please note that print date is the 13th of Feb so need this completed in full by then
Target Market(s)
Parents
Industry/Entity Type
Life Insurance
Look and feel
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