Fashion Industry in need of a logo design that stand out and easy to remember

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This customer received 144 logo designs from 56 designers. They chose this logo design from iamf as the winning design.
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Logo Design Brief
We need a logo design for our new developed brand in China called 'Hazy'. We focus on fast fashion targeting age range between 20-30. One of our signature is to promote creativity and self design and trend as it is lacking of those in China. We are focusing in ladies clothings at the moment, and will expand to children's clothing and men's clothing respectively so I need a neutral logo without leaning on either too feminine or mascular. I also plan to making sub-division line such as 'Hazy Girl' for younger age and more trendy or 'Hazy Ladies' for more elegant type of clothings so the logo should be easily extend with another word. I do prefer the logo to be as simple as possible but yet unique and east to remember. Thanks!
Industry/Entity Type
Clothing
Logo Text
Hazy
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.