Business card design needed

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This customer received 24 business card designs from 7 designers. They chose this business card design from RhythmGraphics as the winning design.
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This is a roofing company that specialises in metal roofs on period homes. I want to market to the more affluent areas in Melbourne as they are very expensive homes and period style. If you look at period homes in Melbourne you will see the metal roofs with ornate guttering and lattice work. An image of a roof or part of it would look good on the card - as it will catch the eye of the home owner in my view.
I dont have a logo so feel free to do what you want. I am open to all ideas and will choose the most appropriate.
I want to make the card look very professional and upmarket. Most roofers just use cards made cheaply, so this is my opportunity to differentiate from those. I dont want a cheap looking card. Must really look professional and make the home owner think I am very good at what I do.
I am going to put these cards in letter boxes to market my business. As this has worked before.
A good example of period homes with the roofs I work on are:
http://www.harkawayhomes.com.au/Harkaway-Homes-photo-gallery.html
Please check out the houses in the gallery. If I can get the message across with a beautiful photo of a roof - the home owner will be enticed to call me based on the image. I believe the image of the period home roof - or part of - will make a difference. As most of my competitors just have a sketch or words.
I will be making a quality card that is thick and printed in high resolution.
Updates
Project Deadline Extended
Added Thursday, February 14, 2013
Target Market(s)
Home owners who are most likely tertiary educated and high income earners.
Industry/Entity Type
Roofing
Contact Information for Business Card
Mr Mark Zacharias
Professional Roofing Expert (est 30 years)
No obligation appraisal
Licensed. Quality. Guaranteed.
Mobile: 0419 410 565
Fax: 9495 1624
Email: expertroofing.melb@gmail.com
On the back of the card can you put.....
Metal Roofing Specialists
Quality Period Home Experience
New and Old Roofing Expertise
Roof Maintenance and Repair
Over 30 years experience
References Provided
Polite and Punctual
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I am open to all ideas. Layout and design is up to you. Go for it.