Logo for High end, luxury, 25 Unit Townhouse Development in St.Catharines ONT, CAN

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Logo Design Brief

Name of development is: "The Towns @ Power Glen"
I'm not particular on how we use the upper and lower cases on the words. I think I DO want to keep the "@" sign in the logo.
This development has some modern elements with some traditional ones also. This will be a high end project for the area and will be very visible and in high demand. There are 25 units. I have included our company logo- Cairnwood Homes and also the lot plan, floor plan and elevations of the build. I would like the logo to be clean lined and feel crisp and modern but not over the top contemporary. The demographic is middle aged couples that are looking to downsize. From a brand recognition perspective- our company is fairly unknown...so I wonder if we should use the branding from our logo to put some of that in the Power Glen logo? Perhaps slate grey and white? Not sure if the Orange has a place? Maybe as a keyline...

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Updates

Project Deadline Extended
Reason: I am extending the deadline only due to not having reviewed in detail all the awesome designs submitted. I want to be able to work to provide feedback and have changes re-submitted. Thank you so much. Please continue with submissions.
Added Friday, January 16, 2015

Target Market(s)

couples that are looking to downsize, these people are mid- high income earners and like quality...

Industry/Entity Type

It Company

Logo Text

the towns @ Power Glen


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - be clear and catchy
  • - easily read on marketing material and from road
  • - simple and classy
Nice to have
  • none
Should not have
  • - scroll font, script font

Files
Download all files - 4.2 MB
Payments
1st place
C$280
Participation payments x 2
C$20
Total
C$320

Project Deadline
20 Jan 2015 20:13:31 UTC
Language

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