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Logo Redesign for High End Audio Business in Germany
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This customer received 231 logo designs from 47 designers. They chose this logo design from STierney as the winning design.
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€240
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231 designs
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47 designers
Logo Design Brief
We want to update our existing logo design that we originally put together 5 years ago. Our business is distribution and sales of very high quality stereo music equipment in the German speaking market that we import from specialist manufacturers world wide. The word we use in the logo "Hoergenuss" can be translated to "listening pleasure". We picked the smiling face that is part of the current logo to show the pleasure and satisfaction we want our customers to experience with our products. The scripted words "für Audiophile" (for audiophiles) was specify that this is about fine audio equipment for demanding listeners and not something like hearing aids. The logo design must work in color, b/w, on a white or black or transparent background and for printed documents as well as our website (www.hgfa.de). We kind of would like to retain the "satisfied smile" element in the logo, but it could be in a different way or still using the same graphic we already use. The font (Makisupa Regular) and color of "Hoergenuss" could stay the same as well. The script text "für Audiophile" could disappear in the new design. We think currently the logo is too complex and could be simpler and more beautiful / recognizable / professional. We start this project to see what professional designers can create for us, the old one was done internally without any design skills. The current version can be seen on the website and we have uploaded the graphic files here as well.
Updates
We have eliminated the designs that we really know won't work out for us. The main reason is often that the smile graphic is "too cute". Most of our customers are men over 40, the products we offer are expensive luxury items. What we need is a style that is mature, modern and high class. The hard part is that we don't want it to be too "cold" and big corporate style, because we want to convey our service oriented, open and friendly service that we provide our customers with the products to make it all work.
The graphic part should convey something along these key words: pleasure, satisfaction, enjoyment - it can also relate to sound and audio, but we want to stay away from a design that emphasizes the association with headphones. We don't carry headphones and are not specialised on personal audio products.
The text style should be modern, clean and elegant.
The designs we have currently not eliminated align in many aspects with what we try to describe above (but are not final), so maybe they help to explain our meaning as well.
Thank you for all the creative ideas so far, we are sure we'll find the perfect style!
Added Tuesday, December 16, 2014
Project Deadline Extended
Reason: Merry Christmas to all!!
Thank you very much for the nice design proposals we already received!
We realise that the end of the contest on 25th of December will not allow all designers to refine or finish their proposals.
Therefore we extend the deadline to December 30th....
Added Thursday, December 25, 2014
Industry/Entity Type
Business
Logo Text
Hoergenuss
