• A$450

• 57 designs

• 23 designers

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Logo Design Brief

Designers are invited to reimagine what the logos of big company brands would look like if they got a hipster makeover. Grab high resolution versions of big brand logos like McDonald's, Dell, Costco, Goldman Sachs, BP (see full list below) and 'hipsterize' them.

Typically hipster logos ​are handmade, personal and often utilize a badge motif, with decorative elements, vintage typefaces and contain details like this to reinforce authenticity.:​​
- EST. or SINCE for year the brand was established
- The name of the country of origin such as USA
- Co. to confirm it's a legitimate company

Don't hesitate to add a moustache, glasses and other accessories.

Typeface: Anything minimal, modern, cursive, handwritten, slightly industrial, 'flat' and stripped back. Popular fonts include Wisdom Script, Futura Bold, etc. Check outhttp://www.1001fonts.com/ and search for "hipster or check out http://www.typewolf.com/top-10-hipster-fonts

Color: Hipsters prefer more vintage, gentle, pastel color palette with a bit of bright primary colours thrown in for good measure.

For more details on what design characteristics typically define hipster logos check out http://hipsterlogo.com/

All submissions must pay careful attention to technical execution and provide the name of the brand and brief rationale.

The winning prize goes to the most convincing hipster logo conversion that could make the 'big brand' feel small, or more specifically like a cool Brooklyn-based local.

Banking: Goldman Sachs, Merrill Lynch, JP Morgan Chase, Bank of America
Energy/Aviation: Exxon Mobil, BP, Shell, American Airlines, Virgin America
Entertainment: Disney, FOX, HBO, World Wide Wrestling Foundation, Viacom, Clear Channel
Tech: Google, Facebook, Twitter, Apple, Samsung, IBM, Microsoft, AT&T, Intel, Ebay, Verizon,
Food: Coca Cola, McDonalds, Subway, Taco Bell, Pizza Hut, Burger King, Dominos, Pringles, KFC, Cheerio's, Pepsi, Fanta
Automotive: Mercedes-Benz, BMW, Lexus, Dodge, Jeep, Chevrolet
Electronics: Sony, Lenova, Toshiba, HP, Philips, Panasonic
Retailers: Best Buy, Nike, Walmart, Macy's, Reebok, Bloomingdales, Costco, Zappos, Amazon

Other resources: 50 Hipster Design Resources - https://creativemarket.com/blog/2014/09/22/50-hipster-design-resources-for-your-next-creative-project

Industry/Entity Type

Graphic Design

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