Enterprise software for waste management industry
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This customer received 15 logo designs from 7 designers. They chose this logo design from MemoCo as the winning design.
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Sounds like rubbish right :) .. seriously, though, our team is close to launching a new ERP solution for Skip Bin Businesses in Australia. You'll know these businesses well - such as jim's bin's. These guys drop off a skip bin in varying sizes, you fill it and they take it away. We are targeting the small to medium skip bin business owners here in Australia first, with a goal to expanding into NA shortly thereafter. The website is binbuddy.com.au and we hope to use this name "binbuddy" - but right now this has not been secured - so the logo, if possible, should not necessarily use the name, but feel free to include the website address for design purposes. Bonus points ($) if you come up with another great name (and an available website address).
The software is going to make life a hell of a lot easier for these businesses. Today they are either using paper or out-of-date fatware. This solution will bring the power of web and mobile technology into their business at pricing that will be very attractive. It will save them time.
I'd like the logo to be bright - say using lime greens, purples, oranges - be BOLD, convey a sense of speed and reliability. The folks who own these businesses are not tech savvy, so anything the logo can do to help bridge this gap is also a bonus. For inspiration google skip bins - and search the images.. I'd like the logo to feature a bin since this really identifies the market. check out http://www.rentaskip.com.au/CustSkipTypes.aspx and see the icon for the 3m3 bin style. You'll get an idea. The font should be sans-serif. No funky fonts, readable & clean.
In terms of the software.. the solution is completely web driven - it allows the owner to track customers, schedule delivery/pick up of bins, keep track of where the bins are, exports to financial systems etc.. all the things you need to run a business like this. It also sports two apps. One for the driver and one for tradesmen who regularly transact
Oh and one last thing.. a great tagline would be awesome!
So in summary - try to blend in the bin icon, mobility, web and convey simplicity
Updates
Project Deadline Extended
Reason: I've extended the deadline because of unforeseen international travel. Upon my return I will conclude the contest. Thanks again for everyone's participation
Added Friday, February 15, 2013
Hi everyone, just wanted to say thanks for the effort to submit your designs. We've decided to upgrade the budget and select a 1st and 2nd place. Cheers - Garry & the team
Added Saturday, February 23, 2013
Target Market(s)
owners of the skip bin business, 99% male blue collar
Industry/Entity Type
Waste Management
Logo Text
Up to the designer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I will require .AI files for the winning design
Should not have
- funky fonts