• US$200

• 54 designs

• 11 designers

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Logo Design Brief

- Logo and namecard design for new distributing firm

Company name: Kratos
Moto/tagline: empowering successes

Introduction

Kratos is a wholesale and distribution enterprise based in North America, with regional offices in Britain and Singapore. With our experience, we work together with our vast number of affiliates in the immediate region and across the world to provide our clients with an unparalleled range of quality products and services.

Unlike other distributors who solely seek to maximize turnover potential at the expense of intermediary businesses, Kratos operates on a purchaser-oriented philosophy by providing our clients with the best expertise and practical tools, thereby empowering them to deliver the right solutions to the right people.

About Us

• Philosophy

A win-win culture

Many businesses increasingly face unfavourable odds brought on by rising expenditures set about by profit-hungry players in the market.

With an extensive and diversified supplier network, Kratos offers the widest range of products at the most competitive rates in the industry. Derivative savings are passed onto our trading partners, helping them to contain unnecessary costs and ensuring constant growth. Consumers in turn benefit from the wholesome selection of products and services available.

Through initiatives such as sharing of marketing strategies down to providing premium packaging for customers for businesses, Kratos dedicates itself to strengthening alliances with, and enhancing the prospects of our partners - ranging from small and medium enterprises and specialized service providers to schools. And more.

Automated simplicity

The power of the Internet has seen remarkable growth in the area of sales and marketing, but many companies have yet to unlock its full potential.

Kratos helps businesses to sell. With a robust back-end infrastructure in place, Kratos enables start-ups and full-fledged firms alike to create a fully-customizable online business platform, complete with live support, comprehensive monthly statistics and other cutting-edge features to enhance sales and reach out to more customers. 24/7.

Through Kratos, businesses can now focus their attention on securing new opportunities for themselves and staying ahead of the game.

• Logo

• Distribution network

Kratos is headquartered in the North American state of Wyoming / Delaware. The United States currently has the world’s largest national economy and is an important market and centre of operations for Kratos as well as its business partners.

Across the Atlantic Ocean, Kratos caters to the European market through its subsidiary in Britain, a significant economic and cultural stronghold since the 19th century. Substantially developed in art and culture, Britain is also home to major trading affiliates and consumers of Kratos and its associates.

In addition, Kratos locates its Asian subsidiary in the city-state of Singapore. A politically-stable nation conducive for free trade and set in the middle of major air and sea routes, Singapore provides Kratos and its partners a relevant link to the rest of Asia.

• Affiliates

ABRSM Publishing

A worldwide musical assessment authority, ABRSM is affiliated with four leading conservatories in the UK and provides courses and online resources in addition to a wide range of published materials.

Alfred

Alfred was established in 1922 and is billed as “the world’s largest educational music publisher”, providing a variety of performance, pop, educational and reference resources across various instruments, styles and levels.

Hal Leonard

Hal Leonard is a full-fledged corporation recognized as a leader in the music print industry. Besides band and choral arrangements, the company produces instructional resources spanning various mediums and songbooks featuring repertoire of reputed artists.

Music Sales Group

An “international family of music publishing companies”, the Music Sales Group deals with music copyrights, music and book publishing, music retail and digital publishing.

- more to follow

Business Solutions

From the humble neighbourhood retailer to regional distributor, Kratos is equipped with the expertise and experience to support businesses and achieve order fulfillments. Kratos understands that no two clients have the same set of needs and we are committed to tailoring unique experiences and creating favourable deals with prospective partners.

Kratos offers a range of over 300,000 products across more than 100 reputable brands with customizable purchase options for our clients. Our team of knowledgeable and dedicated back-end salespersons provides clients with the most rewarding recommendations in the market. By utilizing cost-effective packaging offering maximum protection and minimum weight, together with our corporate accounts with internationally-renowned shipping companies, Kratos ensures the best rates and most reliable distribution service.

Our online division delivers a paperless, hassle-free experience that enables you to focus on sales. Enhance item search and order accuracy, monitor your customers’ purchasing trends and access an entire array of functions and statistics instantaneously – boost your online store’s sales performance at your fingertips.

Confirmed orders would be electronically processed, invoiced and shipped by Kratos from its warehouse, complete with clients’ unique company logo and invoicing / packaging information labels. With Kratos, warehousing woes, delivery dues and hefty manpower expenses are now a thing of the past.


For the logo consider using a Dragon, something simple that can be recognised worldwide as a symbol of strength and power.

Industry/Entity Type

Marketing

Logo Text

Kratos empowering successes

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Would prefer red, black and white colour.
  Dragons? Or anything that could portray strength and power like the greek god kratos. I'm still very open to options