Logo for new specialist video production company

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This customer received 38 logo designs from 20 designers. They chose this logo design from MrBranding as the winning design.
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Logo Design Brief
Ariaflix is a new video production company that specialises in filming live performances of theatre, opera, music, dance and cabaret for further exploitation in cinema, television, DVD and online. We are the experts in this unique niche market, and as individuals our work has been critically acclaimed on big and small screens around the world. While we often have to shoot "old world" performances like opera and ballet and understand those art forms well (I used to be an opera singer, the director used to be a dancer), we are lively, innovative creatives and not old fuddy-duddies.
Updates
Project Deadline Extended Reason: A bit more time is a good thing. Added Friday, December 05, 2014
Target Market(s)
Decision makers at professional performing arts companies who need to trust us to reinterpret a stage work for the screen.
Industry/Entity Type
It Company
Logo Text
Ariaflix (smaller text) stage on screen
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Something a bit retro. I love the Filmotype range of fonts.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look slick and professional. A sense of humour is absolutely fine. Clever is good. Company name must also be legible across all media. Must also work on a black background.
Nice to have
- Something that expresses serious expertise but also shows that we're the cool kids is the kind of thing we're looking for, and/or something that brings together "old world" type entertainment with a cool and contemporary look. Think marrying the old and the new.