Malaysian Fine Cookies Factory needs a logo!

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This customer received 82 logo designs from 37 designers. They chose this logo design from Luis as the winning design.

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Logo Design Brief

We need a logo for a 20 years old cookies manufacturing company, based in Malaysia. The company is mostly a subcontractor for other cookie brands, and is now interested into developing their own proprietary range of cookies.

The company name is Uni1 (full name is Uni1 Food Industries Sdn. Bhd.)

We would like a logo design that communicates tastiness, quality baking, hygiene and reliability. It needs to work well in black and white to be shown on other brands packaging as certified manufacturer.

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Updates

Dear All,


thanks a lot for your interest and the efforts you put in this project!

We would like to highlight that we would like to feel the tastiness, fresh and quality. We found that we are more attracted to the few colourful proposals here, though we would like them to be more in food colour range.

Also, we are planning to expand the deadline soon, maybe tomorrow for one week onward. Feel free to ask questions if you need.

Thanks again!
Sylvain


Added Sunday, February 03, 2013

Project Deadline Extended
Reason: Dear All, thank you so much for your proposals, we just requested few changes from nearly everyone, and will extend the deadline accordingly. Thanks again, Sylvain
Added Sunday, February 17, 2013

Dear all, 


the Uni1 management was very pleased with the variety and quality of the choices offered to them. They selected the logo they wanted to apply, I would like to thank you all for your efforts and entries, and wish the best to all of you. I hope we would get your participation in other projects we may submit!

Thanks again & Best regards,
Sylvain 

Added Wednesday, March 06, 2013

Target Market(s)

The target market is primarily other cookies manufacturers, but could be extended to general public and appear on cookies packagings in supermarkets

Industry/Entity Type

It Company

Logo Text

Uni1 Food Industries


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo Uni1 should be able to work with or without its full name (Uni1 Food Industries), work well in both colour or black & white and has to be readable and understandable in all sizes (from small prints on individual cookie packaging to wall size on a factory building).
Nice to have
  • At the moment we are very open in terms of creative direction, we would appreciate both traditional ideas of cookie baking or fresh approaches of the field.
Should not have
  • We do not want characters and do not want a logo that would be too similar to our clients, it has to be original work. Main activity is still manufacturing cookies for other brands, we do not want to focus too much on eventual retail cookie brand, we may still create another brand for that purpose.
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
03 Mar 2013 21:17:21 UTC
Language