• US$260

• 51 designs

• 22 designers

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Logo Design Brief

This project is design a new company logo for Baby Love. Two versions of the logo are requested (one to be used on the website and one used for printed tags for baby products sold online). Details are below. I will review concepts and answer any questions daily.

Company background: This company sells printed baby outfits as baby shower or new baby gifts. Company activities are based primarily around sales on the website and social media. The website is currently being developed and will have a clean, modern, and tech-savvy look.

Target audience: The target audience is U.S. women ages 24 - 36 who are highly-educated, tech-savvy, live in larger cities, single or married without children, and consider themselves "preppy". They are drawn to bright colors and modern prints. The baby gifts are constructed for the busy, working woman who wants to give a gift that appears thoughtful, fun, and individualistic. Women who purchase these items also have affinity with brands: Jonathan Adler, Kate Spade, Tori Burch.

Logo designs: The logo should communicate confidence, fun, and energy. Avoid baby images or references. The company sells boys and girls clothes so logo should not skew towards one gender. Logo should be two colors: bright, dark pink and a bright complementary green. For example, I like these colors listed by R.G.B. number - pink (255.0.102) and green (102.255.0 or 0.255.153).

Logo text:
Logo 1, to be used on the website should read:
Baby Love

Logo 2, to be used as a printed tag where words "for" and "with" are significantly smaller and secondary than the words "Baby" and "Love":
for Baby with Love

File formats: For the final product, both logos should be provided in GIF, JPEG, and EPS formats.

Industry/Entity Type

Baby

Logo Text

Baby Love

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.