• US$660

• 38 designs

• 9 designers

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Packaging Design Brief

Design a Natural Day tube design for our all natural toothpaste. The toothpaste is 100% natural with a smooth marshmallow consistency. It's unique because it's not pastelike at all. The all natural flavors make the toothpaste taste great. The toothpaste is smooth yet still leaves your mouth feeling squeaky clean. We want to market this as an all natural family toothpaste.

The flavor is Mint. (possibly called "Mello Mint")

We have included our logo (eps & jpg), information that goes on the back of the tube, and the artwork template from the tube supplier for the 4.2oz tube.

We like a vintage earthy retro look and feel but we are not limited to this.

The tubes stand upright as shown in the picture of File 4.

Target Market(s)

The target market is families that desire an all natural toothpaste. We will be stressing the 100% natural and great taste.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Three colors maximum due to tube manufacture restrictions.
  
  Must have "100% natural" and "fluoride free" on front of tube. A reference to the great taste or flavor is also important.
  
  Must say 4.2 oz on the front of the tube, centered, at the bottom.

Nice to have

• Fun, colorful packaging that will stand out. Go to your local store and stand in front of the tootpaste shelves, give us something different!
  

Should not have

• We do not want a lot of red or blue because these are predominate colors already in use on toothpaste tubes and boxes.

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Files

Download all files - 3.2 MB