Logo Design for EnergyLink

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Logo Design Brief

I am looking for a simple text logo. Something that joins the two words or initial letters of our company together. It should be focused around the "link", rather than the "energy".



There are two layout options:



1) The words "Energy" and "Link" joined together.



2) The letters E and L joined together with the word EnergyLink integrated into it.



In both of the above options, the company name should should read as EnergyLink, and not appear as two separate words. We currently use an uppercase E & L and lowercase for the remaining letters. However, I wouldn''t rule out the use of all uppercase or all lowercase.



Suggested colours are a combination of green (for the environment), black and maybe some blue. Not too bright and something that would also look good in black & white or greyscale.

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Updates

The word "Link" does not need to be emphasised. It is a linking theme that I am interested in.

The logo should be simple but effective..

I have specified a simple design with a linking theme. However, a dynamic element will help to convey the "Energy" part of the company name. By dynamic, I mean something that flows or has a rounded aspect to it, rather than being too square or rectangular or just plain fonts. Thanks..

Target Market(s)

Consumers interested in saving energy around the home.

Logo Text

EnergyLink


Requirements
Must have
  • The joining together of "Energy" and "Link" OR the initial letters "E" and "L" with the company name integrated into it.

  • Something bold and fairly simple.

  • Green, black and possibly some blue.
Nice to have
  • Instantly recognizable, even from a distance.
Should not have
  • Chain links.

  • Anything to do with electricity (unless it''''s very subtle).

  • Clipart-type graphics.

  • Anything too complex. 

  • Company name starting with a capital E and the remainder in lowercase i.e. "Energylink"
Payments
1st place
US$470
Participation payments x 2
US$15
Total
US$500

Project Deadline
09 Mar 2009 14:00:00 UTC
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