• US$1360

• 63 designs

• 15 designers

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Web Design Brief

We have some work from a designer that just didn't meet standards despite weeks of back and forth. We need someone who can come up with creative colors/fonts/etc. to make the site "pop" and give a clean, inviting feel.

We need three pages designed:

1. Home
2. Category Landing Page
3. Product Detail Page

The current site is www.LetsGoStrolling.com

Please DO NOT use current site for inspiration.

The layout should follow pretty close to what we have attached.

We were not even pleased with the logo so for now we are just concentrating on the colors and aesthetic feel of the site. You can use a nice typography type logo. We will probably have the logo done at a later time. Or if you have any ideas please feel free to submit as it may increase chances of winning design. The layout is pretty much done with the product page layout approved by our paid search people.

This is isn't where you need to spend a lot of time with general layout as it is already pretty much complete but you are free to deviate or make suggestions if you think it will help.

Target Market(s)

Target Market: Female, typically 25-40 yrs old, probably married, probably career minded OR middle to upper middle income (some of our strollers are $500-$1,200), expecting mom or mom, some might have two stroller aged (double strollers). Some of our products are QUALITY (BOB for jogging or running) or QUALITY with STYLE (Bugaboo), but the truth is that this is a WANT not a need. Sure people need A stroller but not a $900 Orbit Stroller. So they have a combination of want and need coupled with ability to pay.

Brand Personality:
Definitely clean, crisp and modern. We want it to “POP” but in color and style. But I guess more directly is we want to be seen as THE or ONE of THE authorities on upper end strollers. Where you can get individual assistance, stroller consultations (yes people call in with their needs and ask advice) and personalized service as opposed to a “big box” type place that tries to be everything to everyone and when you call them you get some guy in a cubicle answering the phone that held his baby niece once. So when someone hits our site or walks into our showroom, they need to know they are in the right place.

Industry/Entity Type

Baby

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must a clean crisp color scheme, easy to ready, focused on products. Must instill authority, credibility, usability and be simple and uncluttered. Fonts and colors must complement each other to achieve the above.
  
  We need three main images as well for the home page as they will be sliding/rotating images.
  
  Backend is built in Magento so design must conform to that platform.
  
  We retain exlusive rights to the design and all files

Nice to have

• Please see attached word file for more info.
  
  Here are some sites we like:
  
  www.minirepublic.com
  http://www.babybot.com/
  http://www.skiphop.com/
  http://www.zolibaby.com/index.php
  http://www.delight.com/
  http://www.beau-coup.com/
  http://www.mintsy.com/
  http://www.invitationconsultants.com/
  
  Keep in mind that I may just like only something about the above sites and not everything. It may be color, it may be layout , font color, use of text on home page, but something about them stands out.
  
  
  Here are a few like companies:
  
  www.strollerdepot.com
  www.strollermama.com
  www.pishposhbaby.com
  www.mbeans.com
  www.niniandloli.com
  www.liapela.com
  

Should not have

• old dated styles, nothing "frilly"

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Files

Download all files - 17.9 MB