Scuba Diving T-shirt Design Project

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This customer received 91 t-shirt designs from 25 designers. They chose this t-shirt design from gekgrfx as the winning design.
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T-shirt Design Brief
Intradive is a global scuba diving services company , managing dive operations in hotels, resorts and afloat on some of the worlds coolest super yachts...
We also have a retail operation and work in partnership with Scubapro one of the leading manufacturers of Scuba diving equipment ...
We are looking for a T-Shirt to give out at the launch of our new retail store in the UK, on the retail side we are aiming to be the Apple Store of the Scuba Diving world ...
In terms of design....we dont want to be tech and dive geek, we want to bring a bit of surf style to the dive world .... our brand peers that we aspire to are the o'neils, ripcurls and oakleys, in terms of our video style thing GoPro.com
Needs to be fun, perhaps humorous , funky and get people talking but also be a brand platform for us ....
Updates
As an update , seeing some good designs come through but they need to be a bit more loose and surf style, its not a logo for a shirt but a graphic that sells us and what we do
Added Monday, January 28, 2013
Hi All
Added Sunday, February 03, 2013
Hi All Designers
Added Wednesday, February 13, 2013
Target Market(s)
People who dive
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Feature our branding , the Intradive Logo
Design to be on the back ...
Nice to have
- We take Marine Conservation seriously so that could influence
We are about diving, adventure, travel , discovery
Should not have
- Not sell diving on the tech gear / geek side of things