Design Logo for Exceptional Financial Planning
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This customer received 52 logo designs from 16 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
I need a logo for a new Financial Planning firm; Exceptional Financial Planning.
We do not want to be the biggest financial planning firm; we want to be the best and as such EFP is independent and committed to providing the best possible advice to clients each and every time.
I am thinking a pictorial logo with the picture being a Tree to communicate growth. However I am also open to Wordmark logos as well.
The colour scheme I would like is Green with Black and/or Greys.
The wording of the logo will be:
Exceptional Financial Planning
Independent. Tailored. Precise
I am happy for the words Financial Planning to take a back seat.
As this is a new business there will be many other projects that I would like to work with the winning designer on.
Edit: Hi guys,
I have increased to preference to more professional and probably a little more conservative, upmarket and serious as well.
I really would like to stick with the theme of Green/Grey./Black
Updates
Thanks for all your work so far, I have really liked the designs that have used the format of Exceptional in large font, with Financial Planning Underneath in smaller font and Independent. Tailored. Precise underneath.
My preference is certainly with the more professional looking logos, I hope to see a few more.
Thanks again.
Added Tuesday, February 05, 2013
Target Market(s)
Pre retirees. Ages 45-65
Industry/Entity Type
Financial
Logo Text
Exceptional Finanical Planning Independent. Tailored. Precise
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.