• US$200

• 40 designs

• 14 designers

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Logo Design Brief

TimeLux -

Logo for luxury watch rental company, with marketing focused around luxury, variety of changing watches as seasons/mood/personality changes. Marketing is not focused on super cheap or high discounts/savings. See target market.

Use luxury watch company websites for inspiration,
http://patek.com
http://www.vacheron-constantin.com/en2/
http://www.alange-soehne.com/

Open to color, but not too much. Most likely prefer black/white with a color accent. If a photo of any watch is included in the banner/logo, it should be a famous or "iconic" watch, such as an Omega Speedmaster. The speedmaster is famous for being the official watch of NASA and the only watch to have been on the moon. Other "iconic" watches are ok as well.

Target Market(s)

First-time male luxury watch buyers, most likely younger. Think MBA Grad/Banker/1st yr lawyer

Industry/Entity Type

Marketing

Logo Text

TimeLux - The Luxury of Timepiece Variety

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear, readable "TimeLux" wordmark.
  Smaller, but readable descriptor.
  
  Obviously communicate luxury, brand, style.

Nice to have

• Secondary compressed/letterhead/etc. Any other complimentary or needed sizes/formats would be much appreciated.

Should not have

• Do not include too high end of a watch in logo. For example, we are renting out $3k-$10k watches, so anything including a $500k watch would be misleading. Watch in logo is not required, and possibly better without one.