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The Adler Group logo
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This customer received 62 logo designs from 15 designers. They chose this logo design from Pavel Lipcean as the winning design.
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US$160
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62 designs
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15 designers
Logo Design Brief
The Adler Group vision is to be Singapore's most recognised lifestyle group that will revolutionize the Singaporean way of life with diverse product & services provided.
1) The logo "Adler", "ADLER" or "adler", must be able to compliment any business the company wishes to venture into, just like the "Virgin" logo where it can be paired with trains, drinks or money. Font should be unique.
2) Apart from the typefont logo, it is being complimented with a pictorial logo. "Adler" in german means eagle. The "eagle" stamp will be placed on products as a seal of guarantee in quality. The eagle should be in a circle and is to exude an Asian flair (eagle head facing east).
3) Both typefont and pictorial logo should be fashion forward and chic so that it will be a cool factor for consumers to invest in our product/services.
This will be an excellent job for those that wish to one day see their designer logo on a international platform. Thank you for your kind interest, wishing you the best of luck!!!
Updates
1) The designs submitted are tipping to the masculine side in terms of font choice and colour scheme. Please note that the logo should appeal to both genders and leave a lasting impression.
2) The pictorial logo of the eagle should be a whole eagle in the circle rather than just the head itself.
3) Designs are way too modern, it suppose exude sophistication and class instead.
4) Cant emphasize more on how important the "cool" factor is to walk around the streets with the Adler logo on it. (how cool is it to walk around with H&M bag and LV products). Simple yet appealing.
5) Please do show examples of how is the company going to input its business into the logo, such as, "Adler Drinks", "Adler Properties", "Adler Trains".
I do hope that this will clarify your vision when designing the logo.
Should you need further clarification please feel free to message me.
Thank you for your keen interest, looking forward to your work.
Added Tuesday, March 22, 2011
1) The pictorial logo with the eagle should be like this portrait of the japanese crane, http://www.artneko.com/stamps/P038S001.jpg.
The designer that manages to intricately design the eagle in such a way will most likely ace this job.
2) Fonts proposed by many designers dont seem to make a lasting impression. I suggest browsing some men's fashion magazine to get some inspirational fonts that are fashion forward and leaves a lasting impression.
Added Tuesday, March 22, 2011
Target Market(s)
Western speaking countries aged 16-45 that are financially sufficient.
Industry/Entity Type
Fashion
Logo Text
Adler
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.