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Logo design for new Australian on-line store
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This customer received 74 logo designs from 37 designers. They chose this logo design from Alien Cookie as the winning design.
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A$160
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74 designs
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37 designers
Logo Design Brief
We need a logo for a new Australian on-line store called Clementine's Day. The store will sell clothing such as underwear, socks, beach bags and items for home such as bedding. To begin with the product range will be limited, with the hero products being bright coloured ladies lace knickers and socks (lime, bright pink, grey, white...). We also sell products through Groupon and our e-bay store.
The logo will be used on the web-site and e-bay store but could be extended in the future to brand our products
Feel: simple, clean, fresh, bright and vibrant - while still being stylish and sophisticated
Updates
Hi all
please note that although my brief is all about having a clean and simple design I do still like there to be a decorative element to the logo. Please don't forget to view the file with my font examples! many thanks!
Added Thursday, November 20, 2014
Target Market(s)
Adult women 20-35 (but should not alienate older consumers as it is not a teen, or children's brand).
Industry/Entity Type
Clothing
Logo Text
Clementine's Day
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo can either be just the brand name 'Clementine's Day' or it could feature an icon or holding device with the logo - open to suggestions! Main thing is to keep it clean and simple, so if there are more elements to the logo, ensure the logo doesn't become fussy
Should not have
- Although the logo should be bright and vibrant the logo shouldn't be childlike. Do not include child like illustrations such as sunshine, flowers, butterflies etc - the brand is aimed at adult and should be stylish. Think clean, fresh and simple! Keep elements and colours simple!
Don't use old style serif or script style fonts - the look needs to be modern: simple with preferably a decorative element (see file for font examples)