World Private Equity Logo

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Contest winning design

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This customer received 140 logo designs from 31 designers. They chose this logo design from slaven.kopitovic as the winning design.

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Logo Design Brief

We need a logo design for our company 'World Private Equity'. Our tagline is specialists in world-class investment. We are based in Sydney, Australia operate globally - particularly Asia and Europe. We are a boutique investment company and thus we require an exclusive logo that has presence, represents the best of the best, reflective of a boutique firm, appeals to high net worth clients, is simple yet sophisticated in design, conveys trust and gives clients confidence in our credentials.

We want a design that is strong, commanding and memorable. We would like it to be uncluttered in appearance. Something that is competitive in the market but can also 'cut through' as it is slightly edgy but at the same time, appealing to some conservative mindsets.

The colours should be appropriate for a global market and reflective of the financial industry. We have been thinking gold, red, silver, blue, grey, black - but want to be guided by your ideas.

Thank you for taking the time to read and bid for our design project.

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Updates

Thank you for taking the time to read and bid for our design project for World Private Equity. I have tightened up the brief to be clearer on target market, must haves and don't want. Please take a moment to revisit and re-adjust your designs accordingly.
Added Thursday, November 20, 2014

Target Market(s)

Investment bankers, investors, developers, high net worth individuals wanting to play financially in a different space, entrepreneurs, to an extent risk takers. Those looking for a safe pair of hands for their investment dollar, experienced, professional and trusted advice.

Industry/Entity Type

Conservative

Logo Text

World Private Equity


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif
Script

Colors

Colors selected by the customer to be used in the logo design:

0255a3
3176b5
85abd2
ceddec
ec1f27
5c5c5c
333333
000000
fbf289

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The design must be memorable and have presence. It must be uncluttered in appearance. Our name, our brand must be instantly recognisable. The brand that you create has to translate into business cards, websites, presentations, branding on printed advertisements. We don't want a design that has to have a number of iterations to be recreated for each different purpose.
Nice to have
  • Some form of a graphical representation, abstract or other may be nice to have to compliment the company name.
Should not have
  • We would not like to see a complicated design that is cluttered. We want a design which has less than 3 elements. The logo needs to be culturally appropriate in Australia, Europe the US and Asia so colours such as green and purple are not good choices.
Payments
1st place
A$280
Participation payments x 2
A$20
Total
A$320

Project Deadline
24 Nov 2014 05:52:42 UTC
Language

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