Modern home page design for a Dental Surgery

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This customer received 44 web designs from 13 designers. They chose this web design from pb as the winning design.
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Web Design Brief
- This design will have a 5 day deadline only.
- The design must be based around the attached HPID (home page information design) called CODE HPID. I've attached Word and PDF versions - these are the same. The table boxes are just for approximate placement of information – you DON'T have to make it look exactly like this. All fonts used in the HPID are only examples - you can use any Google font you wish.
- Information only is in orange text. Copy to go on the design in black text. Some instructions are in the HPID. Please be creative!
- The design needs to be modern. Colours are to be black and white with grey and blue like the logo colours. Background white please.
- I've provided the images for the galleries - they are labelled and will match the name in the HPID.
- I've provided icons for the items below the gallery - the name of the image will match the subheading for each section. You can use other icons if you want to.
- This is a website that is an example of what we like. Please DON'T copy this exactly though!
http://surgicaldentistry.co.nz/
Width of content will be 1100 pixels when implemented as a web page. Header height (without nav bar) 150-160 pixels.
If your design is chosen the winning PSD file will have to be provided as follows…
1. Canvas size of 2000px x 2000px - 72ppi in Adobe Photoshop (CS5 compatible)
2. Width of content section is 1100px wide - centered in the canvas
3. Any button rollovers/hovers in the PSD as hidden layers.
4. All fonts used must be Google fonts (except for the fonts in the header at the top of the page).
5. You will need to supply the chosen home page plus one example page (example page as a style guide for how all other pages will look). Example page is only the header and navigational bar at the top, an empty sector in the middle with a column (180 px wide) which can be left or right aligned which means the main sector is 920 pixels wide, and then the footer at the bottom of the page
Updates
Hi Designers,
The 1st posted deadline for this project was incorrect; please note new deadline for November 22.
Added Tuesday, November 18, 2014
Target Market(s)
all ages that need dental care
Industry/Entity Type
Dental
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- modern clean design - as per the Project Description
Should not have
- should not be cluttered. Just because I use tables to show information placement on the HPID - you do NOT have to use boxes around information in the design.