Urban Expression Logo
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This customer received 23 logo designs from 7 designers. They chose this logo design from MrBranding as the winning design.
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I need a logo that conveys the work that we do in a creative and innovative way.
Urban Expression is a cross-cultural consultancy that serves non-profit organizations that are often engaged in community organizing, community development, and economic development in cross-cultural contexts.
We are based in North America and do work in multi-cultural contexts like Tijuana, San Diego, Los Angeles, New York, and Toronto. We operate in the US, Mexico, and Canada.
The essence of who we are is expressed in our values..
+ Creativity/Innovation
+ Grassroots/Community-Based
+ Urban Transformation
Although we are grassroots we work with a lot of institutions and need to communicate our professionalism and that we are a sought-after consultancy.
Uploaded files are previous design work we had done for one of our leadership training courses. I was pleased with the direction but wasnt convinced the logo was what we needed.
I've also uploaded files of ideas and inspiration. We live the idea of iconic buildings/landmarks as cityscapes in North America. Example: TJ arch, SF bridge, NY Empire State Building, Toronto landmarks, etc.
+ architecture/design
+ urban
+ artistic elements - paint/clay/pigment/drawing/etc.
+ playful/professional
Target Market(s)
young professional leaders 20's + 30's
Industry/Entity Type
Non-Profit
Logo Text
Urban Expression or Urban Expression North America
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- vibrancy, shapes, futuristic, urban-feel
Should not have
- grays and muted, washed-out colors.