• A$170

• 50 designs

• 16 designers

---

Flyer Design Brief

Pilgrim Sailing is a private yacht charter company based in Sydney run by Paul & Clare Ley. We love sailing and our business allows us to share this passion with others. In winter 2015 (June - October) we're heading to Queensland, Australia to explore the Great Barrier Reef. We're offering sailing holidays on a large luxury yacht to small groups (max six guests on board, ideally four). We would like the design to complement our website (www.pilgrimsailing.com.au) and reflect our tagline "where sailing meets fun and relaxation". I have attached a design brief with more information, some photos of previous trips to QLD and two versions of our logo.

Target Market(s)

Target markets are
-Small families (kid friendly) or couples with an interest in sailing or potential interest in sailing or
- Individuals who are learning to sail or love sailing or adventure travellers

Age bracket for both groups is 30-50.

Small families/couples will be professionals with well-paid jobs where they need a holiday where most things are done for them to wind down. They have a sense of adventure and would be bored just sitting on the beach. They like healthy living, fresh food and exercise, especially water sports (ideally sailing)

Individuals most likely will be learning to sail or adventure travellers looking for a different way to spend a few days away. They will earn a good wage in middle management, most likely come from the corporate world.

Industry/Entity Type

Business

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Our Logo, contact details - name, email, website and phone no.
• Our Tagline.

Nice to have

• Trip advisor logo, Facebook reference

---

Files

Download all files - 17.5 MB