• US$640

• 72 designs

• 10 designers

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Advertisement Design Brief

Founded in 1986, HCSS is the market leader for innovative software solutions for the heavy civil construction industry. Our suite of products, including the bestsellers HeavyBid® and HeavyJob®, are used by more than 40,000 workers every day to improve their proficiency at estimating, job management, resource management, safety and equipment maintenance. HCSS also offers new mobile applications and cloud computing services so companies can work on a wide array of devices including laptops, tablets and smartphones.

In addition to high quality software, HCSS is best known for providing world-class customer service, and for its friendly, employee-ownership culture. We offer a full range of professional support options to help customers maximize their software investment including implementation planning, training and INSTANT 24/7 phone support.

Project description

We are creating a new magazine ad campaign for 2013 and need a full page and 1/3 page ad for this campaign.

The ad concept is Work Smarter, and we will provide 1 tip in each ad along with a case study of how a construction company can work smarter this year to save money, be more efficient or profitable.

Each ad will feature a "Work Smarter Tip # xx" headline, a sub-heading that contains the actual tip, a construction image that relates to the tip, a case study with bullet points about a company that has done the tip successfully and the results, an offer to download a free report with all of our 40 Work Smarter tips from a landing page, and our logo with branding elements.

The ad will typically run as a 1/3 page ad approximately 4" x 5", but we would like both a full page and 1/3 page design for the ad.

HCSS Brand personality traits - Innovative, market leader, competent, professional, masculine, friendly, and helpful. We've been in business for 27 years, and we are known for our world-class customer support and friendly helpful employees.

Target Market(s)

Construction company executives, estimators, project managers, equipment managers, and IT support. We mainly target US and Canadian customers.

Industry/Entity Type

Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ad title- "Work Smarter Tip #6"
  Tip- Replace paper timecards with easy mobile apps
  Image- Construction image related to the tip. Would like the tip potentially on the image, but open to suggestions. Just need the ad to be eye-catching to readers.
  Case Study - Provide a case study of a company that implemented the tip with their results. This needs to be easy to read, and stand out from the ad.
  Logo - Must use our company logo and it should be very visible.
  Free Report - Want a strong call-to-action offer for the free report. See the attached word document for the copywriting for the ad elements.
  Very important - the ad must be eye-catching. Something that will make readers want to read the tip while breezing through a magazine, while still being professional and matching our branding elements. Call to Action for free report should also be very visible.
  
  Brand colors - Green PMS 356 and black are our dominant colors, can use yellow and orange (C=0, M=48, Y=98, K=0) as accent colors.
  

Nice to have

• We want to be viewed as helpful, industry leader, professional.
  
  I attached a .pdf document of an ad created by a graphic designer that is good, but we are willing to pay to get more creative designs. The .pdf shows basically what we are looking for, but would like more creativity and something that will stop readers. Also, the designer changed our logo which we don't like so use the attached logo.

Should not have

• Feminine design - our industry is largely male construction workers.
  
  Don't use script or goofy fonts
  Don't change the logo, or put it in an image where it is not easily viewable.
  Don't do something that is unprofessional like show a naked woman, etc.

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Files

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